1) Loss Aversion - The tendency for people to have a strong preference for avoiding loses over acquiring gains.
2) Sunk Costs Effect - The tendency to treat money that already has been committed or spent as more valuable than money that may be spent in the future.
3) Disposition Effect - The tendency for people to lock in gains and ride losses.
4) Outcome Bias - The tendency to judge a decision by its outcome rather than by the quality of the decision at the time it was made.
5) Recency Bias - The tendency to weigh recent data or experience more than earlier data or experience.
6) Anchoring - The tendency to rely too heavily, or anchor, on readily available information.
7) Bandwagon Effect - The tendency to believe things because many other people believe them.
8) Belief In The Law Of small Numbers - The tendency to draw unjustified conclusions from too little information.
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